Interest in Serbian wines is growing

Between September 2022-19, 21, the wine tourism conference was held in the heart of Piedmont, in the city of Alba, at which many wine tourism destinations were discussed. A survey conducted among professionals showed that many of the participants consider the discovery of Serbia's wines to be the most promising.

"In the last six years, we have doubled our wine production, now we have 430 producers. But the most important thing we have in this round is the "Open Balkan" wine route. Together with our neighbors, the Albanian and North Macedonian wineries, as well as the Serbian wineries, we want to create a new brand, the open Balkan wineries. We believe that as a region we can create a new tourism and wine brand and compete with the big Italian, French and Portuguese wineries," said Minister of Trade, Tourism and Telecommunications Tatjana Matić.

After the successful premiere of the Belgrade wine exhibition held at the beginning of September, support is also coming from the World Tourism Organization.

"In 2023, we would like to organize something even bigger and more international in Serbia, as far as wine and gastronomy are concerned. Many people travel to collect hitherto unknown gastronomic experiences, to get to know foods and wines. This is an increasingly important part of our travels and we are glad that Serbia is a very active partner and part of this project. We will attract even more professionals, influencers and media to next year's event," said Zurab Pololikashvili, Secretary General of the World Tourism Organization.

"I will spend the summer in Serbia," said Federico Pedini Amato, Minister of Tourism of San Marino. You are probably not alone in this thought.

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